Original article link: http://www.woman.ru/beauty/hair/article/86434/
English translated by Ekaterina, many many THANKS!!!
On October 29th, 2012 Pantene Pro-V and the spokesperson Evgenia Kanaeva donated 5 million rubles to Russian Rhythmic Gymnastics Federation as part of the promo action “Pantene Helps Young Talents of Rhythmic Gymnastics”. This money will help young athletes become true champions!
The promo “Pantene Helps Young Talents of Rhythmic Gymnastics” started at the end of June, 2012, and received a lot of coverage in press. The major point of the promo is to attract public attention to the sport. Anyone willing to do so could support young talents, simply by watching a short video about a little girl transforming into a professional athlete. This touching story telling how difficult can be a path to the top in sports, touched the hearts of millions Russian internet users, and reached 5 million views in a very short time. Now these views are accompanied by 5 million rubles, which Pantene Pro-V is donating to make the dreams of young talents a reality.
“I am happy that, thanks to you, the dreams of future victories shared by thousands of young gymnasts can come true! 5 million views of the touching video about a little girl who aspired to become a gymnast and fulfilled her dream in spite of the difficulties, have now turned into 5 million rubles in support of young gymnasts. Together with Pantene Pro-V, we are transferring a check for 5 million rubles to the Rhythmic Gymnastics Federation. You know, I was a little girl once too, and believed in myself and my dream. And if I could achieve something in life, so can you! Big thanks to each and every one of you and Pantene Pro-V”, – said Evgenia Kanaeva.
“Russian Rhythmic Gymnastics Federation considers supporting young promising athletes one of its most important goals. Thank you so much to Pantene Pro-V for helping young gymnasts pull through and reach big results. I am confident, very soon, young talents will prove themselves at the international arena, and our country and the whole world will be enjoying their skill” – commented an honorary coach of Russia, and the president of Russian Rhythmic Gymnastics Federation, Irina Vinner – Usmanova. Pantene Pro-V actively supports the development of sports and sporting spirit. In the brand representatives’ view, health is beauty. Through the athletic lifestyle, one can reach harmony and beauty, both external and internal. The brand’s spokesperson, Evgenia Kanaeva, actively supporting popularization of the sport, has become the embodiment of Pantene Pro-V’s values.
(photo from here: http://www.bolshoisport.ru/articles/5-millionov-rubley-na-preobrazhenie-yunyh-gimnastok-ot-pantene-pro-v )
Note by Zoe: BTW, I just found Pantene Pro-V re-edited Zhenya’s commercial video after OG, they added London 2012 clips 🙂
translation, Thanks Ekaterina again!!!
” Evgenia made this jump to victory! She won gold for her country with her shining and the beauty of performance. Shine on, Evgenia”